Download Marketing Channel Development and Management
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Book Details :
Published on: 1992-10-23
Released on:
Original language: English
Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. Marketing managers will not perform product development and manufacturing functions, but they must be a part of the planning that controls these functions in order to reflect the needs of the marketing channel. How to accomplish this important management task is structured step by step in this comprehensive, instructive and practical book devoted to the development and management of the marketing channel. The book starts with a pragmatic approach to the development of a marketing channel structure, the selection and motivation of channel participants and the adoption of management programs and methods to insure the marketing company can reach its objectives with the greatest efficiency. Section One presents the physical distribution and channel structure section. The second section is dedicated to the presentation of creative management methods, skills and systems of analysis. These methods are presented as a way to plan and implement a successful marketing channel management. The primary, full channel, management focus is directed to product and market management. It includes marketing program development, advertising, promotion, marketing planning, pricing strategies and product positioning. People management and methods of motivation embraces all marketing channel members from manufacturers, wholesalers, agents, and retailers to users or consumers. Cross-Channel & Targeting Marketing Experian Marketing ... Experian Marketing Services unites customer identity targeting & cross-channel solutions into a single marketing platform improving the return on investment. Digital marketing - Wikipedia Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet but also including mobile phones ... Marketing - Wikipedia Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity set of institutions and ... HubSpot Blogs Marketing To hit revenue and growth goals your company needs customers. To get customers in an inbound world your marketing team is responsible for generating leads and ... Technology - Tech News - CNNMoney Latest business news for technology sector including tech company stock performance and latest in new tech developments. Email Marketing Social & Marketing Automation ... With Marketing Cloud our brands are no longer siloed. Now were really starting to listen to what our consumers have to say. Heather Nykolaychuk Senior ... MarketingCharts: charts & data for marketers in online ... Subscribe for free. Get the latest marketing trends data and charts each day in your inbox. Fast factual and clear. ClickZ ClickZ is a hub of information providing the latest news and insights to help digital marketing professionals stay up to date with whats happening in the Marketing Cloud - Email Marketing Social Media and ... As the worlds most powerful 1-to-1 digital marketing platform the Salesforce Marketing Cloud helps you make the most of every customer interaction creating ... Business.com - Helping Growth Companies Email Marketing 7 Tips to Running a Successful Email Marketing Campaign Creating a catchy subject line is all about thinking outside the box. Emails are a great way ...
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